From our founder, Sam:
I spend an unthinkable number of hours wondering if what I do makes a difference. I tell myself that I'm making people happy, bringing beauty into the world, or making art more accessible. But I've always wanted to find a way to make an impact in areas I'm passionate about, and projects like this always seem to get pushed back to free up bandwidth for candle-related emergencies (yes, they exist).
Now more than ever, we need people that are willing to change their plans a little, rearrange their priorities a little more quickly, and turn their focus at a moment's notice. This little burning nugget of a far off idea has been buried under more urgent day-to-day projects for so long, and yesterday I felt compelled to get it out immediately.
The Give Back Shop will launch today, and it will be a place where I can be open, honest and excited about things I'm passionate about and things I want Standard Wax to be known for. Every product in this collection will be tied to an organization, and for each item sold we'll donate $5 to their fund.
The collection will start small (with a single item, actually) and grow over time. My plan was always to create a large selection of items with a grand launch and press, fabulous images and a lot of wow factor. I realized yesterday, though, that what really matters is getting it out there. I hope as the collection grows, you'll find ways to support things you're passionate about, too.