Business insights: the importance of strong product photography
I'm constantly getting comments on our product photography. It's something I've made a high priority from day one with Standard Wax. In a time where we're selling mostly online, whether it's to wholesale accounts or online website shoppers, customers are buying based on your imagery and product descriptions. As a business, it's been critical in defining our brand and giving customers an idea of what we're all about. It's easy to say you don't have the money to spend on professional images, I get it. BUT in my personal experience, spending those marketing dollars on quality photography comes back to you and then some.
On a more personal level, nothing makes me happier than some fun product photography. It's so fun to see something I've created interpreted and captured by another artist. I love seeing the beauty someone else creates based on something as simple as a candle or a room spray; I'm constantly impressed with the photographers in this industry.
If you own a product-based business - is photography important to you? How do you budget and plan for your shoots throughout the year? Do you work with one photographer or spread the love around to several? Would love to hear your thoughts!
I recently had the pleasure of working with Nicole from Hey Dear. Nicole creates art with her photos while creating delicious recipes at the same time. Her focus on food photography made this collaboration a perfect fit, since a lot of our fragrances have foodie-notes, too.
Here are some of my favorite images from the shoot - be sure to keep an eye on Instagram for more!